Distribution
What is Podcast Network?
A podcast network is a collection of shows organized under a shared umbrella that cross-promote and often share production, distribution, or advertising resources.
Networks pool audiences and infrastructure. Member shows promote one another, which compounds growth, and the network can offer advertisers a larger combined reach than any single show.
The Milemarker Podcasting Network is a network focused on financial services, so member shows reach an audience that is already relevant — advisors, executives, and clients in the same world.
For a new show, joining a topical network is a shortcut to distribution that would otherwise take years to build alone.
Related terms
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