How it works
Forty-five minutes in. A month of content out.
The short answer
Three steps: schedule the recording, we produce everything, your advisors show up everywhere your prospects already are.
The whole process is designed around the scarcest resource in your firm — your advisors’ time. Their only obligation is the conversation itself.
- 01
Schedule the recording
Pick an advisor. We handle topic selection, guest coordination, and prep. Your advisor shows up for a 45-minute conversation — no scripts, no homework, no pre-reading. Just their expertise, on the record.
- 02
We produce everything
Within days our team delivers a full podcast episode, a long-form article, three LinkedIn posts, an email newsletter, video clips, an SEO-optimized blog post, and branded quote graphics — all written in your advisor's voice and all arriving for review together.
- 03
Your advisors become the experts they are
Approved content goes live across every channel where your prospects spend time. Advisors build authority, prospects find them, and first meetings start with someone who has already spent hours with your team.
Process questions
- How much of an advisor's time does this take?
- Forty-five minutes per cycle, and nothing else. No prep, no scripts, no review of raw audio, no writing. Everything upstream of the conversation and everything downstream of it is ours, which is the only way a content program survives contact with a working advisor's calendar.
- How quickly does content come back after a recording?
- Within days. The full set of assets from a single conversation arrives together for review, rather than trickling out over the following weeks, so compliance can approve the whole batch in one sitting and the campaign can go live as a coordinated push.
- What if an advisor is uncomfortable on a microphone?
- Most are, at first. The format is a conversation rather than a performance — an interviewer asks about the work the advisor does every day, and the editing removes the false starts. Advisors who dread the first session usually stop noticing the microphone by the third.
- Who chooses the topics?
- We propose them and the advisor picks. Topics come from what the advisor genuinely spends their days on, cross-referenced against what prospects in that niche are actually searching for — so the conversation is easy for the advisor to have and useful for the audience to find.
- What does the firm have to staff for this?
- One coordinator, part-time, plus whoever signs off on compliance review. That is the whole internal footprint, whether the firm is running one show or fifteen.
Let's talk about what your firm could publish.
No pitch deck, no pressure — a conversation about what a real content program looks like when every advisor on your bench has a voice.
Prefer email? hello@milemarker.co