Content Marketing
What is Content Cluster?
A content cluster is a group of related articles covering the subtopics of a broader theme, all interlinked and connected to a central pillar page.
The cluster model organizes content the way a knowledgeable person actually thinks about a subject: one central idea surrounded by the specific questions it raises. Each cluster article targets a narrower query and links to its siblings and its pillar.
This internal linking distributes authority across the group and makes it easy for both readers and engines to move between related answers. It is how a handful of pages becomes a coherent, rankable body of work.
Start with one pillar and three to five clusters, then expand as questions surface.
Related terms
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