Registered Investment Advisors (RIAs)
Podcasts and content for RIAs that turn expertise into growth.
The short answer
Milemarker Studio helps registered investment advisors (RIAs) launch and run podcasts and content programs that attract ideal clients and referral sources — handling strategy, production, distribution, and SEC Marketing Rule review so advisors only show up to talk.
RIAs win on trust, not reach. A podcast and a steady stream of thoughtful content is the most efficient way to earn that trust at scale — with prospects, with centers of influence, and with the next generation of clients researching you online. Milemarker Studio runs the entire program so your team's only job is the conversation.
What usually isn’t working
- Marketing is one person (or the founder) doing it between client meetings.
- Great expertise never makes it out of client reviews and into the market.
- Compliance review makes publishing slow and discouraging.
- Referrals are strong but the pipeline isn't compounding on its own.
What you end up with
- A flagship show that positions the firm and its principals as the obvious authority.
- A weekly content engine — clips, articles, and email — from a single recording.
- A compliance-aware workflow that archives every asset for your books and records.
- Content that ranks in search and gets cited by AI assistants prospects now ask.
On compliance
Every asset is built for review under the SEC Marketing Rule (206(4)-1), with disclosures, substantiation, and recordkeeping handled as part of the workflow — not bolted on after.
Marketing more than one advisor? See how a podcast network changes the economics.
RIAs — questions
- Should an RIA start a podcast?
- A podcast is one of the highest-leverage marketing moves an RIA can make because it compounds trust and produces a week of content from a single conversation. It works best when the firm has genuine expertise or a clear point of view and commits to a consistent cadence. Milemarker Studio handles strategy, production, and distribution so the advisor only needs to show up and talk.
- How do RIAs stay compliant when marketing a podcast?
- RIAs must follow the SEC Marketing Rule (206(4)-1), which governs advertising, testimonials, and performance claims. In practice that means content is reviewed and archived, any testimonials carry required disclosures, and claims are substantiated before publishing. Milemarker Studio builds review and recordkeeping into the production workflow.
- How much does a podcast for an RIA cost?
- Full-service podcast programs for RIAs typically range from a few thousand dollars per month to more, depending on production quality, video, cadence, and how much distribution and repurposing is included. Milemarker Studio scopes each engagement to the firm's goals rather than selling a fixed package.
Let's talk about what your firm could publish.
No pitch deck, no pressure — a conversation about what a real content program looks like when every advisor on your bench has a voice.
Prefer email? hello@milemarker.co