The Power of Emotional Branding with Guillaume Viallaneix

In the competitive business landscape, it's important to have a well-oiled marketing machine that drives profitability. As people rely heavily on emotions when making decisions, how can marketers connect with customers and clients?

In today's episode, Tommy talks with Guillaume Viallaneix, Founder and President of MedTech Momentum. Before founding MedTech Momentum, Guillaume worked for multi-national healthcare companies such as GE Medical and Cigna. His passion for marketing in the healthcare industry and his global business vision give him a real-world perspective and a practical approach that MedTech Momentum clients appreciate. Guillaume specializes in crafting and executing results-oriented marketing and branding strategies in the new economy driven by the power of the Internet and social media.

Guillaume talks with Tommy about his marketing career journey, the insights he gained from working in television advertising, and what led him to the founding of MedTech Momentum.

Key Takeaways