Marketing Disruptions That Drive Better Results with Derek Laliberte

People are drawn to stories. In business, storytelling and vulnerability are powerful ways to build trust and establish a personal brand. People will remember who you are, what you do, and why they should care.

In today’s episode, Tommy talks with Derek Laliberte, Chief Disruptur at Disruptur, a brand engagement agency that offers high-impact and interactive coaching clinics for sales and marketing professionals. For Derek, sales is the new marketing and marketing is the old sales. He believes it's time to think differently about the prospecting approach.

Derek talks with Tommy about the concept behind Disruptur’s playbook, the different sides of marketing, and how people are moving past the age of the customer.

Key Takeaways

[01:47] - A look at Derek Laliberte's early years. [07:41] - How Derek got into the world of digital marketing. [14:23] - The concept behind Derek's playbook. [24:36] - The different sides of marketing. [29:40] - The fastest way to build trust. [32:14] - How people are moving past the age of the customer. [39:11] - What sets Disruptur apart from other marketing agencies. [43:43] - Derek's life struggles and how he overcame them.

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