How Physicians Can Take Control of Reviews, Reputation, and AI Visibility

In this episode of Doctor’s Eyes Only®, Vestia Partner and CEO Lauren Oschman, CFP® sits down with Andrew Ibbotson, CEO of RatingsMD, to explore how physicians can take control of their online reviews, reputation, and AI visibility.

Many physicians assume that online reviews are secondary to the quality of care they provide. In reality, patients often search a physician’s name before scheduling, and what they find can shape trust before a first visit ever happens. Google reviews and third-party ratings have become part of how patients evaluate doctors, and AI tools are beginning to use that same information when recommending providers.

The challenge is that most physicians are not represented online by a complete or accurate picture of their patient experience. A small number of reviews often ends up defining how a physician appears in search results. This creates a gap between the care physicians know they provide and what prospective patients actually see when they evaluate options.