Creating and Executing Winning Marketing Strategies with Bonnie Harris

Digital media has dramatically changed how people consume information. No longer are we limited to newspapers, TV, and radio. With social media, the internet, and mobile technology, there are more ways to reach your target market than ever before. But with so many options, it can be challenging to know where to start. How do you create a campaign to reach your audience across all platforms?

In this episode, Tommy talks with Bonnie Harris, Vice President of Strategy at MedTech Momentum. Bonnie provides integrated marketing communications strategy and services for growing technology, manufacturing, healthcare, and non-profit companies. For the last two decades, she has been an expert in marketing for healthcare and technology companies, helping to bring the latest innovations to the world.

Bonnie talks with Tommy about her research that changed how healthcare messages are delivered, how companies can stand out in a crowded and overwhelming marketplace, and how to get your message to individual audiences across all platforms.

Key Takeaways