In today’s episode, Tommy talks with Bill Kenney, Partner and CEO at Focus Lab, a US-based branding agency.
Bill is a seasoned branding expert who has helped many companies become unicorns. Bill grew up with a knack for design and knew the power and influence it could offer to brands. He eventually met someone who shared his vision who could also support technical development, which pushed his business to new heights.
Bill and Tommy discuss what a successful brand strategy entails and how to avoid misalignment. They also talk about how to use a company’s identity and client stories to center branding efforts.
“The story is there, ultimately. We’re not the heroes of the brand process. The hero really is the client. We're helping them find their best story and let it come through in actual words, through visuals, and all those aspects that would be brand touchpoints.” - Bill Kenney
Main Takeaways